Kohl's Shares Plunge After Weak 2025 Sales and Profit Forecast

The retailer reported mixed Q4 results but projected significant declines for the year, leading to a sharp drop in stock value.

Kohl's expects 2025 net sales to fall by 5% to 7% and comparable sales to decline by 4% to 6%, far worse than analysts' expectations.
The company forecast earnings per share for 2025 to range between $0.10 and $0.60, missing Wall Street's midpoint estimate of $1.23.
Kohl's reported Q4 2024 net income of $48 million, or $0.43 per share, compared to $186 million, or $1.67 per share, in the same quarter last year.
While adjusted Q4 earnings of $0.95 per share and revenue of $5.18 billion exceeded analyst estimates, comparable sales dropped 6.7% year-over-year.
New CEO Ashley Buchanan, appointed in January, has announced store closures, corporate workforce reductions, and operational shifts to reposition the struggling retailer.