Kohl’s Reports Weak Earnings and Stock Drops to Decades-Low Levels

The retailer faces mounting challenges with a 9.4% drop in Q4 sales, a bleak 2025 outlook, and investor confidence at historic lows.

Kohl’s Q4 2024 net sales declined 9.4% year-over-year, with comparable sales falling 6.7%, reflecting ongoing struggles in a competitive retail landscape.
The company’s 2025 guidance projects a 5% to 7% drop in net sales and earnings per share between $0.10 and $0.60, well below Wall Street expectations.
CEO Ashley Buchanan, appointed in January, acknowledged the challenges and emphasized that the turnaround strategy will take time to show results.
Kohl’s stock plunged by over 20%, reaching its lowest levels since the 1990s, as investors reacted to the disappointing earnings and guidance.
Cost-cutting measures, including corporate layoffs, store closures, and a dividend reduction, are being implemented as part of the retailer’s efforts to stabilize operations.