Kohl's Introduces Babies R Us Shops

The retailer aims to boost sales with a wide range of baby products and exclusive maternity brands.

Kohl's will have 200 Babies R Us shops open by the end of September 2024.
The new shops will offer baby gear, furniture, and exclusive maternity clothing.
Kohl's expects the move to generate significant sales growth despite declining U.S. birth rates.
Customers can shop both in-store and online, with a new baby registry launching in the fall.
The initiative follows the success of Kohl's partnership with Sephora, targeting young families.