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3h ago

Kohli Tops Kroll’s 2024 Celebrity Brand List at $231.1 Million as Top 25 Near $2 Billion

The rankings highlight South cinema’s box-office lead and the growing dominance of OTT platforms.

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Overview

  • Virat Kohli retains No. 1 with a $231.1 million brand value, backed by endorsements spanning PUMA, MRF Tyres, Audi, Myntra and Nestlé.
  • The combined brand value of the top 25 celebrities reached about $2 billion in 2024, an increase of roughly 8.6% from last year.
  • Ranveer Singh holds No. 2 with a dip to $170.7 million, Shah Rukh Khan stays No. 3 with a 21% rise to $145.7 million, Alia Bhatt is No. 4 at $116.4 million, and Sachin Tendulkar climbs to No. 5 at $112.2 million.
  • Kroll flags a structural shift as South Indian films capture 47.7% of the domestic box office versus Hindi cinema’s 39.5%, with OTT platforms contributing more than half of revenues for major releases.
  • Rank mobility broadened the roster: Kriti Sanon (No. 19), Tamannaah Bhatia (No. 21), Jasprit Bumrah (No. 22) and Ananya Panday (No. 25) advanced, as nostalgia-driven re-releases helped revive theatres.