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Kohli Tops Kroll’s 2024 Celebrity Brand List at $231.1 Million as Top 25 Cross $2 Billion

Kroll’s 2024 report places celebrity brand value above $2 billion, reflecting OTT-led viewing shifts and regional box office strength.

Overview

  • Ranveer Singh ranks second at $170.7 million, while Shah Rukh Khan holds third with a 21% rise to $145.7 million after a strong box-office year.
  • Alia Bhatt places fourth at $116.4 million and Sachin Tendulkar climbs to fifth at $112.2 million, highlighting the enduring pull of cricket icons.
  • The aggregate brand value of the top 25 grew about 8.6% year-on-year to exceed $2 billion, underscoring advertisers’ continued reliance on celebrity endorsements.
  • Kroll reports Hindi cinema’s domestic box-office share at 39.5% in 2024 versus 47.7% for South Indian films, with OTT platforms contributing more than half of revenues for major releases.
  • Ananya Panday enters the top 25 at $35.2 million as Kroll spotlights Gen Z momentum, and the firm credits nostalgia re-releases like Jab We Met, Tumbbad and Ghilli with helping revive theatres.