Overview
- Reto Project has begun selling the Kodak EC35 for about $34.99 as a deliberately simple 35mm point‑and‑shoot aimed at first‑time film users and younger buyers.
- The camera locks exposure with a fixed f/10 aperture and a 1/100 second shutter and uses a cost‑built acrylic 24–25mm lens to match disposable camera image character.
- The EC35 is refillable and includes a sliding lens cover, a built‑in automatic flash, one battery and one roll of film in some bundles to keep it ready to shoot out of the box.
- Seven colorways launched and several sold out quickly, showing early consumer demand for a cheap, refillable alternative to single‑use disposables.
- The EC35 undercuts Reto’s $99 Snapic A1 by removing features like double exposure and zone focusing and reflects a wider industry move to expand low‑cost film options for beginners.