Overview
- Kodak's EC35, which went on sale in mid-July, is available now for $34.99 in the US and £34.99 in the UK and ships in seven colorways.
- The EC35 is intentionally minimal with a fixed 24–25mm acrylic lens at f/10, a locked 1/100s shutter, manual wind and rewind, a sliding lens cover, and a built-in automatic flash.
- Reto makes the camera under license for Kodak and positions it as a refillable, no-friction alternative to single-use disposables aimed at beginners and younger photographers.
- Coverage contains a dealer detail discrepancy about power and contents: one outlet reports the box includes a AAA battery and a roll of film while other reports say the flash uses a single AA battery and camera-only listings omit film and battery, so buyers should confirm the exact retailer bundle before purchase.
- As the cheapest model in Reto/Kodak's budget lineup, the EC35 competes with disposable cameras on image quality, shifts the burden of exposure control to film choice, and could widen entry-level demand for 35mm supplies and beginner-friendly film products.