Overview

• The LIBRE Initiative and Americans for Prosperity announced the national campaign on Monday with a reported seven‑figure budget exceeding $1 million.
• Organizers plan state‑chapter events, television and YouTube advertising, community programming, and civics classes scheduled to begin in January 2026.
• Leaders say the project seeks to connect communities to the nation's founding principles while growing support for policies that emphasize limited government and free markets.
• The push follows Republicans’ improved showing with Hispanic voters in 2024, when President Trump won 48 percent compared with Kamala Harris’s 51 percent, according to Pew data.
• Polling underscores headwinds for conservatives with Hispanics, including a New York Times survey showing 26 percent approval of Trump’s job performance and Equis research indicating roughly one‑third of his 2024 Latino supporters are not committed to voting Republican in 2026.