Overview

• After the episode aired, the on‑air agreement with investor Judith Williams was not pursued following further talks that revealed misaligned strategies.
• The company says it is raising a larger round expected to close later this month and has begun pilot projects in the incontinence market with business customers.
• During the pitch, the founders sought €400,000 for 10 percent, prompting sharp objections from several investors over valuation and return timelines.
• Williams’ televised offer was €400,000 for 15 percent plus a royalty mechanism to recoup half her investment, with an additional 15 percent tied to milestones.
• Kniti’s hybrid diaper uses a reusable outer shell, a high‑absorbency Kniticore insert, and a disposable “Poo‑Paper” liner, with the founders claiming significant waste reduction, cost savings, and patent protection nearing completion.