Knicks Sign Multiyear Jersey Deal with 'Experience Abu Dhabi'

The New York Knicks will feature the 'Experience Abu Dhabi' logo on their jerseys as part of a new sponsorship agreement promoting UAE tourism.

The Knicks have entered a multiyear agreement with the Department of Culture and Tourism Abu Dhabi to feature the 'Experience Abu Dhabi' logo on their jerseys.
This sponsorship deal is part of a broader relationship between Madison Square Garden and the UAE, including a separate marketing agreement.
The financial terms of the deal were not disclosed, but similar NBA sponsorships have reached up to $45 million annually.
The NBA's expansion into the Middle East has included preseason games in Abu Dhabi over the past three years.
The league's partnerships with the UAE have faced criticism due to concerns over human rights issues, which NBA Commissioner Adam Silver has addressed.