Overview

• KMOV anchor Cory Stark referred to Black homeowners as 'colored' during a broadcast, sparking widespread criticism.
• The term was mistakenly read on air due to an inadvertent script change, according to the station's management.
• KMOV issued multiple on-air apologies and is engaging with community leaders to address the incident.
• The National Association of Black Journalists and the St. Louis County NAACP have called for retraining on diversity, equity, and inclusion.
• Despite the backlash, those who know Stark personally do not believe he had offensive intent behind the use of the term.