Overview

• Kölln printed the message “Weniger Inhalt, gleiche Qualität” on a muesli pack and added a QR code that attributes the reduced fill to persistently high raw‑material prices while assuring unchanged taste and quality.
• Posts on Reddit show mixed reactions, with critics calling the on-pack notice negative advertising and others arguing the approach is transparent and that consumers can simply choose not to buy.
• The company had not responded to an IPPEN.MEDIA request for comment at the time of publication.
• Under EU food-information rules, manufacturers must show net quantity but are not obliged to declare a reduced fill unless the overall presentation would mislead consumers, according to guidance citing a 2022 court ruling.
• Consumer advocates note legally permitted underfill tolerances (for 500 g, down to 485 g, with limited exceptions), inspections by measurement authorities, and continue to press for clearer warnings on downsized products.