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yesterday

Klarna to Launch $40 Unlimited 5G Mobile Plan in the U.S.

Powered by Gigs, Klarna’s mobile service offers unlimited data for $40 a month to expand its financial ecosystem using AI personalization.

A sign is pictured at the entrance of Klarna's headquarters in Stockholm, Sweden on May 25, 2022. REUTERS/Supantha Mukherjee/ File Photo
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Klarna mobile service coming to the app soon.

Overview

  • The mobile service, launching in the U.S. in the coming weeks, will offer unlimited 5G calls, texts and data for a flat rate of $40 per month through a sign-up waitlist.
  • Powered by Gigs and running on AT&T’s network, the plan enables Klarna to operate as a mobile virtual network operator without owning network infrastructure.
  • The launch marks a key step in CEO Sebastian Siemiatkowski’s plan to transform Klarna into an AI-driven super app that delivers personalized financial services beyond its buy-now-pay-later model.
  • Klarna paused its initial public offering plans in April after President Trump announced sweeping tariffs but has since refocused on product expansion in its largest market of over 25 million U.S. users.
  • Analysts predict the U.S. MVNO market will expand from $14.8 billion in 2025 to $20.8 billion by 2030 as fintech firms and other brands enter the crowded wireless space.