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Klarna Reverses AI-Only Strategy, Pilots Return of Human Customer Service

After replacing 700 workers with AI and facing service quality issues, the fintech firm is testing a remote gig-style hiring model for human agents.

Klarna CEO Sebastian-Siemiatkowski AI avatar
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Overview

  • Klarna replaced 700 customer service roles with AI agents, claiming cost savings and efficiency gains but later admitted to lower service quality.
  • The company recently piloted a program to rehire human customer service agents in a remote, gig-style setup to address service shortcomings.
  • CEO Sebastian Siemiatkowski acknowledged that prioritizing cost over quality was a mistake and emphasized the importance of human interaction for customers.
  • Klarna used an AI avatar of its CEO to present quarterly earnings, highlighting its AI-first branding despite ongoing challenges with full automation.
  • The fintech firm has reduced its workforce by 40% since 2022, shrinking from 5,000 to 3,000 employees as part of its AI-driven restructuring.