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Klarna Rehires Human Agents After AI-Driven Service Decline

The fintech firm is adopting a remote, app-based model to restore customer service quality while continuing to develop AI tools.

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Overview

  • Klarna is reintroducing human customer service agents after heavy reliance on AI led to diminished service quality.
  • CEO Sebastian Siemiatkowski confirmed that customers will always have the option to connect with a human representative.
  • The new workforce model will operate remotely, using an app-based system similar to ride-hailing platforms, aimed at improving flexibility and accessibility.
  • Despite rehiring humans, Klarna continues to invest in AI, including plans to launch a smart digital assistant for personalized financial management.
  • The company’s overall workforce is expected to shrink further to around 2,500 employees due to natural attrition and ongoing automation efforts.