Klarna Launches $7.99 Monthly Subscription Plan Ahead of IPO

The new plan, aimed at heavy users, offers waived service fees, double rewards, and exclusive discounts, as the company seeks to boost recurring revenue.

• Swedish fintech firm Klarna is launching a $7.99 monthly subscription plan, Klarna Plus, in the U.S. ahead of an expected initial public offering (IPO) this year.
• Klarna Plus subscribers will have service fees waived, earn double rewards points and have access to curated discounts from partners including Nike and Instacart.
• Klarna Plus is aimed at the company's heaviest users, with the subscription fee potentially saving them approximately $12 monthly in service fees.
• The move is seen as an attempt to boost recurring revenue and make the company more appealing to investors ahead of its IPO.
• Klarna also has plans to launch a high-yield savings account, with Klarna Plus customers likely to earn a higher interest rate on savings than nonusers.

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