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Klarna Launches $7.99 Monthly Subscription Plan Ahead of IPO

The new plan, aimed at heavy users, offers waived service fees, double rewards, and exclusive discounts, as the company seeks to boost recurring revenue.

Overview

  • Swedish fintech firm Klarna is launching a $7.99 monthly subscription plan, Klarna Plus, in the U.S. ahead of an expected initial public offering (IPO) this year.
  • Klarna Plus subscribers will have service fees waived, earn double rewards points and have access to curated discounts from partners including Nike and Instacart.
  • Klarna Plus is aimed at the company's heaviest users, with the subscription fee potentially saving them approximately $12 monthly in service fees.
  • The move is seen as an attempt to boost recurring revenue and make the company more appealing to investors ahead of its IPO.
  • Klarna also has plans to launch a high-yield savings account, with Klarna Plus customers likely to earn a higher interest rate on savings than nonusers.