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Klarna and DoorDash Partner to Bring Buy Now, Pay Later to U.S. Food Delivery

The collaboration introduces flexible payment options for DoorDash customers, sparking debate over the practicality of financing small purchases.

Sebastian Siemiatkowski, chief executive officer of Klarna Holding AB, at IFGS 2022 summit at the Guildhall in London, U.K., on Monday, April 4, 2022.
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Overview

  • Klarna's payment options, including 'Pay in Full,' 'Pay in 4' interest-free installments, and 'Pay Later,' will soon be available to DoorDash customers in the U.S.
  • The partnership aims to expand Klarna's presence in the U.S. market and provide more flexible payment options for groceries, takeout, and retail essentials.
  • Critics have mocked the deal online, questioning the logic of using BNPL services for small, short-term purchases like food delivery.
  • Klarna CEO Sebastian Siemiatkowski defended the partnership, emphasizing consumer choice and the availability of multiple payment methods beyond installment plans.
  • The move follows Klarna's previous collaborations with Deliveroo and Uber Eats and comes amid increasing regulatory scrutiny of BNPL services in the U.S.