Overview

• KitchenAid will award 12 Tangerine Twinkle stand mixers via its Showbiz Sweepstakes, echoing the 12th-album theme.
• The limited finish is a bright, sparkly orange and is only available through the giveaway.
• The promotion is not an official Taylor Swift collaboration, and the sweepstakes page does not mention her or the album.
• KitchenAid is hosting live Instagram cooking classes Sept. 30–Oct. 3 featuring chai cookies, pastry pockets, and sourdough.
• A $150 discount on an Artisan Series mixer bundle runs through Oct. 6, as other brands such as Pillsbury introduce Swift-inspired baking tie-ins.