KISS Sells Catalog, Brand, and IP to Pophouse Entertainment for $300 Million

Legendary rock band KISS partners with Swedish company Pophouse Entertainment, marking a new era with digital avatars and global legacy expansion.

KISS sells its music catalog, brand name, and intellectual property to Pophouse Entertainment Group for over $300 million.
The deal includes plans for a KISS biopic, documentary, and a virtual show featuring digital avatars of the band members.
Pophouse Entertainment, known for the ABBA Voyage hologram show, aims to extend and amplify KISS's legacy for new generations.
Gene Simmons insists the sale is a 'collaboration,' not just a financial transaction, emphasizing the creative partnership with Pophouse.
The first digital KISS show is scheduled for 2027, utilizing cutting-edge technology to bring the band's iconic performances to fans.