Overview

• Netflix’s Quarterback season two premiered July 8, featuring Cousins’ candid trip to Great Clips that underscores his off-field routine.
• On the same day, Great Clips honored Cousins with its inaugural Hall of Fade VIP Card, celebrating his signature fade haircut.
• The award highlights how the salon chain leverages authentic athlete endorsements to boost brand engagement across its 4,400-plus North American locations.
• Cousins uses the Great Clips app to secure walk-in appointments within 15-minute waits and brings photo references to ensure style consistency.
• Quarterback season two profiles Cousins alongside Joe Burrow and Jared Goff, showcasing sports docuseries as a platform for personal routines and brand partnerships.