Overview

• 20th Century Film orchestrated a promotional stunt with actors dressed as apes on horseback at Venice Beach to market 'Kingdom of the Planet of the Apes'.
• The event, designed to mimic scenes from the movie, left onlookers both amazed and startled, enhancing its viral appeal.
• 'Kingdom of the Planet of the Apes' is set several generations in the future where apes dominate and humans live in the shadows.
• The movie, featuring a new tyrannical ape leader and a young ape protagonist, is scheduled for release in U.S. theaters on May 10, 2024.
• The stunt coincided with 4/20, leading to mixed reactions among the beachgoers, with some finding it bewildering and others calling it genius.