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Kindle Colorsoft Drops to Record-Low $219 at Major Retailers for Labor Day

Seasonal discounts turn Amazon’s new color e‑readers into markedly cheaper entry points.

Overview

  • The newly released 16GB Kindle Colorsoft is $30 off to $219.99 at Amazon, Best Buy, and Target, a lowest-ever price verified by price tracker Camelcamelcamel.
  • The Colorsoft Kids bundle is discounted to $239.99 and includes a year of Amazon Kids+, a two-year warranty, and a cover.
  • Coverage describes the deal as limited-time around Labor Day, with some retailers highlighting additional savings opportunities.
  • The 7-inch color E Ink device offers IPX8 waterproofing and up to eight weeks of battery life, with color content rendered at 150 ppi versus 300 ppi for black-and-white.
  • The 16GB model omits the Signature Edition’s wireless charging and auto-adjusting front light and halves storage, while parallel price cuts are reported in Canada and the U.K. with trade-in incentives noted by some outlets.