Particle.news

Kim Soo‑hyun Returns to Work With BENCH Campaign

Police findings that key accusations were fabricated cleared the path for a measured professional comeback, prompting renewed industry interest.

Overview

  • The actor filmed a commercial and photoshoot for Philippine brand BENCH on July 14, marking his first official work since he stepped away from public activities in March 2025.
  • South Korean police concluded in May that evidence from the YouTube channel HoverLab had been manipulated with AI and fabricated messages, and the channel operator Kim Se‑ui was indicted and detained.
  • Kim Soo‑hyun’s agency Gold Medalist denied claims of an underage relationship, filed defamation complaints, and has been engaged in legal talks with advertisers affected by the scandal.
  • The Seoul Central District Court recommended a settlement in Eider’s damages suit and suggested maintaining the original advertising agreement rather than awarding large compensation.
  • Media reports say more than 40 acting offers and renewed discussions about the delayed Disney+ series Knock‑Off have followed his return, and the case highlights how AI‑manipulated content can drive legal and commercial fallout for public figures.