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Kim Soo-hyun Faces $2 Million Lawsuits as Endorsement Fallout Grows

Two companies sue the actor for breach of contract, with potential liabilities across 15 deals exceeding $7.5 million.

Actor Kim Soo-hyun speaks during a press conference about his relationship with late actress Kim Sae-ron in Seoul on March 31, 2025. (Yonhap)
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Overview

  • Two companies have filed lawsuits against Kim Soo-hyun and his agency, Gold Medalist, seeking 3 billion KRW ($2.08 million) in damages and returned fees for terminated endorsement contracts.
  • A third company is reportedly considering legal action after ending its contract with the actor over trust concerns.
  • Legal experts estimate potential liabilities across 15 endorsement contracts could surpass 10 billion KRW ($7.5 million) if additional lawsuits are filed.
  • The lawsuits follow allegations of an underage relationship between Kim Soo-hyun and the late actress Kim Sae-ron, which he has publicly denied.
  • The controversy has already led to the indefinite postponement of Kim's Disney+ drama 'Knock Off' and widespread damage to his reputation and career.