Kim Kardashian's Skims Partners with Swarovski to Launch Bedazzled Line, Plans Global Expansion

Swarovski x Skims collection to feature crystal-strewn body jewelry and embellished loungewear; line to be sold worldwide in 40 Swarovski stores and selected department stores, marking Skims' step forward in physical retail.

Skims, Kim Kardashian's fashion line, is partnering with Swarovski to launch a holiday collection featuring crystal-strewn body jewelry and embellished loungewear.
The collection will be sold globally in 40 Swarovski stores and selected department stores, marking Skims' move towards physical retail expansion.
Since its foundation four years ago, Skims has grown in value from $1.6 billion in 2021 to $4 billion in 2023, becoming the official underwear outfitter of Team U.S.A. for the Tokyo Olympics and winning the 2022 Innovation Award from the Council of Fashion Designers of America.
The Swarovski x Skims collaboration represents 'a new level of collaboration' and is seen as an expression of Swarovski's new business strategy built around 'cultural relevance', says Swarovski CEO Alexis Nasard.
The collaboration also hints at Skims' future plans, including opening flagship stores in Los Angeles and New York, and expanding into more high-fashion collaborations.