Kim Kardashian's Skims Launches Menswear Collection with Star Athletes Promoting the Line

Kim Kardashian's Skims brand expands into men's market, unveiling collections in cotton, stretch, and sports fabrics set to launch on October 26.

Kim Kardashian's Skims brand is launching a new line for men which includes boxers, briefs, T-shirts, tank tops, and leggings.
Male boxers and briefs have been added to the line, citing significant request for men's range. The CEO, Jens Grede, revealed that 20% of the site traffic and 10% of the customers are already men.
The first ad campaign features big names in sports such as Neymar da Silva Santos Junior, NBA star Shai Gilgeous-Alexander of the Oklahoma City Thunders, and NFL defensive end Nick Bosa of the San Francisco 49ers.
The new men's line, which comes in three collections (Stretch, Cotton, and Sport), ranges in price from $16 to $54 and sizes from XS to 5X.
The Skims brand, which was co-founded by Kim Kardashian and Jens Grede in 2019, has already achieved a valuation of $4 billion, and the men's line will be available beginning October 26th.