Overview

• The launch was announced on SKIMS’ Instagram, introducing the ‘The Ultimate Bush’ line with pieces dubbed the Faux Hair Panty and Bush Thong.
• The underwear integrates synthetic tufts at the front to simulate natural pubic hair, offered in five styles and neutral tones with hypoallergenic fibers.
• Product options include varied colors and textures such as straight or curly finishes, with pricing reported around $32 per piece.
• A 1970s-style game-show video promoted the drop by playing on the question of whether the model’s hair matched the lingerie’s faux hair, drawing wide online attention.
• Availability tightened quickly, with outlets reporting sellouts in multiple sizes, as coverage also linked the concept to 1970s grooming trends and historic merkins.