Kim Kardashian's 60-Foot Bikini Balloon Promotes SKIMS in Times Square

The giant inflatable installation showcases the latest swimwear collection from Kardashian's SKIMS brand, drawing mixed reactions from onlookers and online audiences.

A 60-foot-long balloon of Kim Kardashian in a blue bikini was installed in Times Square to promote SKIMS' new swimwear line.
The installation, elevated on a 4-foot platform with the SKIMS logo, has drawn significant attention from pedestrians and social media users since its debut on Tuesday.
Reactions to the balloon have been polarized, with some praising the bold marketing strategy and others criticizing it as inappropriate or excessive for a public space.
The new SKIMS swimwear collection features versatile pieces, including swimsuits, cover-ups, and accessories, available in five colors starting March 6 online and in stores.
Kim Kardashian, co-founder of SKIMS, expressed her intent for the collection to empower wearers with confidence and style, aligning with the brand's inclusive ethos.