Overview

• A 60-foot-long balloon of Kim Kardashian in a blue bikini was installed in Times Square to promote SKIMS' new swimwear line.
• The installation, elevated on a 4-foot platform with the SKIMS logo, has drawn significant attention from pedestrians and social media users since its debut on Tuesday.
• Reactions to the balloon have been polarized, with some praising the bold marketing strategy and others criticizing it as inappropriate or excessive for a public space.
• The new SKIMS swimwear collection features versatile pieces, including swimsuits, cover-ups, and accessories, available in five colors starting March 6 online and in stores.
• Kim Kardashian, co-founder of SKIMS, expressed her intent for the collection to empower wearers with confidence and style, aligning with the brand's inclusive ethos.