Overview

• SKKN by Kim announced it is winding down operations, posting a farewell message to customers on its website.
• In March, Skims acquired Kim Kardashian’s majority stake and Coty’s 20% share in SKKN, and Coty later confirmed a $71.1 million loss on the sale.
• Launched in 2022, SKKN struggled to gain broad traction after debuting a nine-step skincare regimen priced at more than $600 and later expanding into makeup in 2024.
• The brand’s most recent product release was a highlighter introduced in March 2025, following earlier additions such as lip liners, powders, and an eyeshadow palette.
• Industry reporting indicates Skims Beauty is expected in 2026, though the company has not formally announced a launch.