Overview

• SKKN’s official website now carries a farewell note stating the brand will cease operations.
• The line debuted in 2022 with a nine-step skincare regimen priced above $600, a hurdle to wider traction.
• In 2024 the brand broadened into makeup, yet it never matched the cultural or commercial pull of Skims.
• In March, Skims acquired Kim’s majority stake and Coty’s 20% holding in SKKN, and Coty later disclosed a $71.1 million loss on the sale.
• Industry reporting points to an unconfirmed 2026 launch of “Skims Beauty,” which would consolidate cosmetics under the Skims banner.