Overview

• SKIMS announced its Milky Sheer intimates on Aug. 27, with Kardashian modeling the Milky Sheer String Bikini sold in a three-pack for $64 featuring the phrases “Feelings,” “Curious,” and “Temptation.”
• The brand’s Instagram caption read “Just Dropped: New Essentials,” and it listed Kardashian’s sizes as small for the underwear and extra small for the long-sleeve top she wore in the photos.
• Reactions included compliments and jokes comparing the cursive font to Ed Hardy designs, while skincare expert Caroline Hirons commented, “Is it April Fools?” on the post.
• The unveiling follows July’s Seamless Sculpt Face Wrap, a viral SKIMS item criticized for its claims; the Mirror reported it sold out after its July 29 launch.
• Coverage also noted recent criticism of Kardashian for allowing 12-year-old North West to wear a corset and miniskirt during a Rome trip, underscoring ongoing scrutiny of her public image.