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Kim Kardashian Says She Shortened Her Name to 'Kim' Just Before 'KUWTK' Debut

She describes pitching the show as a way to boost the family's DASH boutique.

Overview

  • In a new Time interview, Kardashian says she dropped “Kimberly” after seeing the on‑screen chyron and deciding the name felt too long.
  • She says she convinced her sisters to do the series by positioning it as promotion for their Los Angeles retail store, DASH.
  • Kardashian recounts wanting a reality show since watching MTV’s The Real World during her youth.
  • She notes the E! series was produced by Bunim/Murray with Ryan Seacrest and ran from 2007 to 2021 before the family continued on Hulu in 2022.
  • She points to pre‑TV side businesses and the later success of SKIMS as evidence of a long-standing entrepreneurial strategy.