Particle.news
Download on the App Store

Kim Kardashian Says She Shortened Her Name Before 'KUWTK' Debut

She describes pitching the series as a way to drive attention to the DASH store, which helped win her sisters' support.

Overview

  • In a new Time interview, Kardashian says she dropped "Kimberly" for "Kim" right before Keeping Up With the Kardashians premiered in 2007.
  • She recalls deciding after seeing "Kimberly Kardashian" on her chyron that the full name felt too long for viewers to say.
  • Kardashian credits herself with convincing her family to do the show by framing it as promotion for their Los Angeles boutique, DASH.
  • She notes the series was produced by Bunim/Murray with Ryan Seacrest, connecting it to the team behind MTV’s The Real World that first inspired her.
  • The E! show ran 14 years and ended in 2021, with the family later moving to Hulu’s The Kardashians, as Kardashian highlights her broader entrepreneurial path including SKIMS.