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Kim Kardashian Says Dash Inventory Was Charged to Kourtney’s Credit Card in Early Startup Gamble

She casts the risky financing as a formative business lesson shared in a new MasterClass series.

Overview

  • Kim Kardashian recounts that the sisters put all Dash boutique inventory on a credit card in Kourtney Kardashian’s name because she had the strongest credit.
  • In her MasterClass, she says they often paid only the monthly minimum and struggled to pay vendors on time, requiring upfront payments.
  • She notes they secured the first Calabasas storefront using money inherited from their late father, Robert Kardashian.
  • Dash launched in 2006 and later expanded to Los Angeles, Miami and New York with exposure from Keeping Up with the Kardashians and spinoffs such as Dash Dolls.
  • Kardashian contrasts those early cash constraints with later ventures, highlighting SKIMS, which was valued at $3.2 billion in 2022.