Kim Kardashian Launches SKIMS Men's Collection Featuring Athletes in Promotional Campaign

Kim Kardashian's SKIMS expansion into menswear features San Francisco 49ers defensive end Nick Bosa, NBA All-Star Shai Gilgeous-Alexander, and professional soccer player Neymar Jr., with the range including boxers, briefs, T-shirts, tanks, and sports leggings available in sizes XS to 5XL.

Kim Kardashian's brand SKIMS introduces a menswear line with promotional campaigns featuring athletes like 49ers defensive end Nick Bosa, NBA All-Star Shai Gilgeous-Alexander, and soccer player Neymar Jr.
The menswear line includes various undergarments like boxers, briefs, T-shirts, tanks, and sports leggings, known for their quality fabrics and innovative designs.
The line offers three collections: Cotton, Stretch, and Sport, aiming to cater to different needs - from thermal comfort to body support and workout functionality.
According to SKIMS co-founder and CEO Jens Grede, men account for 20% of their traffic and 10% of their customers, prompting the move into menswear, with a men's shapewear line also being planned.
SKIMS Men's range is inclusive, offering a variety of sizes from XS to 5XL, catering to a broad customer base.
Kardashian shares that her children’s interest in sports inspired the sport-centric campaign and was thrilled to include athletes passionate about participating in the launch campaign.