Overview
- Her course, The New Rules of Business: The Ten Kimmandments, is live for MasterClass members starting December 4 with a platform-wide membership discount.
- Subscriptions are discounted 40 percent for a limited time, with WWD reporting the offer runs through December 15 across all tiers.
- The class spans an introduction plus 10 rules such as You Are the Product, Define Yourself Before Others Do, Know Your Worth. Then Add Tax., and Empires Are Built Before Dawn.
- MasterClass says the lessons teach strategies to control the narrative, convert followers into customers, and build marketing that scales, previewed by Kardashian’s trailer line, “I turned being underestimated into billions.”
- Kardashian frames the program as tactics plus mindset, drawing on experience with KKW Beauty and SKIMS, which outlets note alongside reports of a $1.7 billion net worth and a $5 billion valuation for SKIMS.