Overview
- USPTO records show Kardashian first applied in 2023 and has kept the North West applications active through multiple extensions, with the cases still pending.
- The filings cover use of North West’s name and likeness on dolls, playsets, puzzles, party games and puppets.
- Coverage links the move to clear commercial appetite, citing North’s large TikTok following and a parent-managed Instagram debut in December that quickly drew attention.
- Separate USPTO actions documented in reports show more than 350 trademark applications from Kanye West’s firm Ox Paha were abandoned in the past year, and “Yews” bids were rejected across categories.
- Reporting situates the filings within ongoing family tensions, noting West’s public objections to the children’s online presence and that Kardashian is described as the primary custodian.