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Kim Kardashian Helps Launch Kai Cenat’s ‘Mafiathon 3’ as He Reclaims Twitch’s Top Subscriber Spot

The month-long subathon features celebrity moments, charitable giving, plus a stated goal of 1 million subscribers.

Overview

  • Cenat opened the Sept. 1 stream with Kim Kardashian, whose appearance yielded viral clips including a motivational talk and a “noodle game” segment where a glass table shattered before reaching him.
  • After the launch, Cenat regained the platform’s most‑subscribed streamer title, a ranking he had previously lost to Ironmouse.
  • Mafiathon 3 is slated to run through Sept. 30 and is billed by Cenat as the final installment of the series.
  • Cenat said LeBron James will join on day 30 to shave his head if the stream reaches 1 million subscribers.
  • He also pledged to skydive on stream if he breaks his prior subscriber record of 728,535 and said 15% of proceeds will go toward a school in Nigeria.