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Kim Kardashian Details Name Change and Business Rationale Behind Launching 'KUWTK'

In a new Time interview, she says she pitched the series as promotion for the Dash store to build momentum for her ventures.

Overview

  • She recalls switching from "Kimberly" to "Kim" after seeing that her full name looked too long in the on-screen chyron.
  • She says she persuaded her family to join the show by presenting it as a marketing vehicle for their Los Angeles boutique, Dash.
  • She cites MTV's The Real World as her early inspiration for reality TV, later working with Bunim/Murray, producers of that series.
  • Keeping Up With the Kardashians ran from 2007 to 2021, followed by The Kardashians on Hulu beginning in 2022.
  • Coverage links her comments to an entrepreneurial arc that includes early resale and accessories work, SKIMS—described by outlets as a multi‑billion‑dollar brand—and a new MasterClass.