Kim Kardashian Debuts Skims ‘Ultimate Butt’ Collection with Humorous Campaign

The new shapewear line promises instant body contouring with padded designs and launches February 13.

Kim Kardashian stars as the 'Fairy Butt Mother' in a playful ad promoting Skims' new 'Ultimate Butt' collection.
The collection introduces nine new shapewear styles, including padded shorts, leggings, and bodysuits, designed to enhance curves instantly.
The campaign, written by comedian Michelle Wolf and directed by Ben Carey, emphasizes humor and simplicity in achieving desired body shapes.
Skims claims the padded designs can add up to two inches of volume while maintaining comfort and support in their signature neutral tones.
The collection will be available for purchase starting February 13, just in time for Valentine's Day.