Overview
- The course, titled The New Rules of Business: The Ten Kimmandments, went live on MasterClass on Dec. 4.
- It is structured as 11 lessons—an introduction followed by each of the Ten Kimmandments—covering principles for marketing and brand building.
- MasterClass says the lessons teach strategies to control the narrative, turn followers into customers, and create success on your terms.
- A highlighted lesson, Kimmandment #8—“Know Your Worth. Then Add Tax.”—is presented as a call to understand and protect unique value, not just seek higher pay.
- MasterClass is promoting the launch with a limited-time 40% discount on memberships during its Cyber Week sale, as reported by multiple outlets.