Overview
- Kim Jones publicly confirmed on Monday that he is launching a namesake label and that the first collection is set for Autumn/Winter 2027.
- The brand will be designed from Jones’s London studio with most production in Japan and leather goods made in Italy to emphasize craft and regional expertise.
- The label will launch direct to consumers on kimjones.com in mid‑2027 and plans a 4,000 sq ft flagship at Central Yards, Hong Kong, opening in October 2027.
- Longtime collaborator Lucy Beeden will co‑design the line and reporting indicates Jones and Beeden will retain a majority stake alongside an unnamed minority investor, though the investor’s identity and role remain undisclosed.
- The collection is described as category‑fluid, built around versatility at a 'considered' price point, and the launch underlines Jones’s continued focus on Asia after projects with Bosideng and other regional partners.