Particle.news
Download on the App Store
3 ARTICLES
·
last wk.

Kiki’s Chicken Place Pulls 10 Sites From Brand to Refocus on Quality

Citing post-pandemic overexpansion, the chain will rebrand the 10 partner-run sites as independent operations over the next month, clearing the path for a refreshed menu at its remaining locations.

Image
Image

Overview

  • On August 12, 2025, founders Santiago and Summer Gonzalez announced that 10 locations will leave the Kiki’s network and rebrand independently within about a month.
  • The affected outlets include sites in Sacramento (six locations), Roseville, Carmichael, Antelope and Stockton.
  • Leadership said rapid post-pandemic growth outpaced the company’s systems, prompting a strategic pullback to ensure consistent guest experience.
  • About 23 locations, including several food trucks, will stay affiliated and continue serving core menu items alongside planned new additions.
  • The company says this move marks a return to its quality-focused roots and will strengthen operational control across the remaining brand.