Kiki World Secures $7M in Funding to Revolutionize Beauty Industry with Web3 Technology

The innovative beauty brand, Kiki World, leverages blockchain for customer co-creation and ownership, marking a significant shift in how beauty products are developed and owned.

Kiki World, a Los Angeles-based beauty startup, raises $7 million from investors including Andreessen Horowitz's crypto fund and The Estée Lauder Companies' New Incubation Ventures.
The brand empowers consumers to vote on product features and earn rewards, using web3 technology for a more interactive and ownership-driven experience.
Kiki's approach aims to reduce inventory waste by producing products on-demand, based on community votes recorded on the Ethereum blockchain.
The startup has launched five product collections to date, with plans to expand beyond the beauty sector in the future.
Investment from major players like Estée Lauder signifies a growing interest in web3 technologies within the beauty industry.