Kid Rock Ends Bud Light Boycott Amid Company Leadership Change

The singer's reversal comes as Anheuser-Busch's US chief marketing officer steps down following a decline in Bud Light sales.

Kid Rock, who earlier this year led a boycott against Bud Light over its partnership with transgender influencer Dylan Mulvaney, has publicly backed off the boycott, stating he 'didn't want to be in the party of cancel cultures and boycotts that ultimately hurt working-class people.'
The singer's change of stance came hours after the announcement that Anheuser-Busch InBev’s US chief marketing officer, Benoit Garbe, is stepping down amid a continued decline in Bud Light sales.
Kid Rock and former President Donald Trump reportedly confronted Anheuser-Busch’s CEO Brendan Ball Whitworth about the company's support of transgender rights during a UFC event.
Despite his public boycott, Kid Rock was seen drinking Bud Light in August and his Nashville restaurant was reported to be serving the brand again.
Anheuser-Busch faced significant backlash and a drop in sales following its promotion featuring Dylan Mulvaney, which many conservatives interpreted as the company endorsing transgender rights.