Overview
- Ad Standards recorded about 5,000 complaints across more than 230 commercials in 2025.
- Kia’s EV5 and EV9 campaign drew 86 complaints, with one version found to breach motor vehicle rules over a remote parking depiction.
- The community panel ruled the Kia ads were not overly scary or graphic despite concerns they could frighten children.
- Dettol ranked second for complaints and high-profile ads from Red Rooster, Pilot and Rexona were cleared of breaches.
- A Big W school-holiday ad showing a blurred middle finger was ruled in breach and withdrawn, as officials reported rising worry about tastelessness and child impact.