Overview
- Astara Auto Finland is offering a free motor‑oil and gasoline‑evoking car freshener to customers who purchase the new Kia EV4.
- Finnish perfumier Max Perttula created the scent to recall a workshop atmosphere using amber compounds, birch tar, galbanum, and a touch of jasmine.
- Astara says the giveaway aims to add lighthearted familiarity for drivers who may feel hesitant about leaving combustion engines.
- The promotion is tied to the Finnish and European rollout of the EV4 and has not been announced as a global offer.
- Kia is launching the EV4 across Europe in hatchback and sedan variants, with the sedan slated for a U.S. debut early next year, and similar gas‑scent promos have precedent from Ford’s 2021 fragrance.