Overview
- Ad Standards logged roughly 5,000 complaints across more than 230 ads in 2025, with concerns most often about sex, nudity, violence, and health and safety.
- Kia’s campaign drew 86 complaints, many saying the zombie theme could frighten children, but the breach ruling centred on the EV’s remote parking assist depiction.
- The Panel found showing the feature operating without a driver in control would likely contravene Australian road rules on automated driving technologies.
- Kia defended the ad’s fantastical context and noted a disclaimer, acknowledging the shown use is not permitted in Western Australia.
- Most other highly complained‑about ads were cleared, though Big W had a separate breach over a child’s blurred rude gesture and withdrew the spot, while Dettol’s nose‑picking ad was found compliant.