Overview
- Kia, which detailed the plan Thursday at its 2026 CEO Investor Day in Seoul, committed KRW 49 trillion through 2030 with about 43% for electrification, autonomous driving and robotics.
- The company cut its 2030 EV sales goal by about 20% to 1 million vehicles, citing weaker demand and the loss of U.S. subsidies, and will expand its EV lineup from 11 to 14 models while adding nine gasoline models and 13 hybrids.
- Kia targets 3.35 million sales in 2026 and 4.13 million by 2030 with region plans that include 1.02 million in the United States, 746,000 in Europe and 1.48 million in emerging markets.
- Software plans call for the first software-defined vehicle by late 2027 and Level 2++ driver-assist for highways and city streets starting in early 2029.
- Robotics moves include deploying Boston Dynamics’ Atlas at Hyundai Motor Group’s Georgia metaplant in 2028 and at Kia’s Georgia factory in 2029.