Overview

• Kia confirmed the Soul will be discontinued after the 2025 model year, with production set to end in October 2025.
• The company says only “a few thousand” units remain on dealer lots to be sold through.
• Across three generations since its 2010 debut, the Soul sold roughly 1.5 million units, though U.S. sales slid to about 52,297 last year after earlier years topping 100,000.
• Reported drivers of the decision include tariff costs on Korea-built imports, an aging third generation launched in 2019 with a 2023 refresh, and waning demand.
• With the Soul exiting, the K4 sedan becomes Kia’s lowest-priced new model at about $23,185, as executives credit the Soul’s design and marketing with helping establish the brand in the U.S.